the write approach » writers

new examiner article: writers get out there! networking ideas for writers in los angeles

admin — Wed, 21 Jul 2010 20:09:46 +0000

For writers it is common to work in a very isolated environment. Many of us need peace and quiet to get our work done. We usually have our own methods that work for each of us to undertake the task of putting word to paper (or monitor, as the case may be). However, this can be problematic if you are trying to make a living as a writer. Finding the balance between writing time and networking is critical for the success of a professional writer.

(For more, see the article at http://www.examiner.com/)

fun in the sun at the santa monica college internship fair

Taura — Thu, 06 May 2010 22:52:40 +0000

With summer just around the corner, it’s time to search for summer interns. And what a better place put out our ‘help wanted’ sign than at the Santa Monica College internship fair?

Intern Jill and I spent a busy morning in sunny (and breezy!) Santa Monica chatting with students from a multitude of different majors and backgrounds. The response was amazing! In two hours I had ten times more interested candidates than in two months of searching online. I look forward to the daunting task of narrowing the list and picking our summer interns.

Thank you to Judy White, the SMC Internship Program Director, and the rest of the SMC team for putting together a wonderful event and making us feel welcome. Thank you to intern Jill for helping get everything ready. And thank you to all the students who stopped by The Write Approach table. We are excited to read your writing samples!

SMC Internship Fair

tomorrow’s leaders are writing their own future

Taura — Mon, 12 Apr 2010 22:11:10 +0000

An incredible group of Los Angeles kids attending Environmental Charter High School in Lawndale are taking charge of their futures by participating in a program called In True Fashion. The program combines cause and commerce and challenges them to work in teams to design a handbag for the high-end bag company, Jamah. The final designs will be marketed by the students in a competition for votes and the winning bag will go into mass production.

Taura Mizrahi from the Write Approach with Nancy Gale and Jacquelyn Weischadle from In True Fashion

Each team has a student in charge of marketing: writing press releases, creating web content, putting together collateral materials, and generally getting out the buzz on their team’s bag. These students, boys and girls alike, are actively taking part in the project. Today’s lesson included a conversation with Taura Mizrahi from The Write Approach about press releases, media alerts, identifying the audience, use of language, and finding the hook.

To read the full article, please visit examiner.com and subscribe to my page. Thanks!

writing for non-profits, a satisfying opportunity for everyone

Taura — Thu, 04 Mar 2010 00:11:35 +0000

According to GuideStar, there are over 17,000 non-profits in Los Angeles alone. Most of these organizations are in need of writing services for marketing purposes, campaigns, events, and any host of communication pieces. Working with a non-profit is a great way to build your portfolio while finding a sense of satisfaction in the work we do as writers.

Read the full article at examiner.com.

what recession? freelancing is a viable option in a down economy

Taura — Mon, 08 Feb 2010 17:34:40 +0000

Los Angeles is a city that is comfortable with the term “independent contractor,” thanks to the large mechanism called the entertainment industry. Cast and crew are often hired on a temporary basis during production and then released to tackle the next project. Come tax time, many L.A. mailboxes are stuffed with 1099 forms.

We’ve all read the headlines about job lay-offs, foreclosures, and businesses struggling to survive. What we don’t see, are the numbers of independent contractors who are thriving right now. As a freelance writer in Los Angeles, it behooves you to take advantage of the abundance that this city has to offer. Not only are Angelinos comfortable with the concept of the independent contractor or freelancer, but our economy is ripe for this type of business relationship. It’s the perfect storm of opportunity.

Read the full article at examiner.com.

welcome to “the word”

Taura — Wed, 13 Jan 2010 16:48:00 +0000

Welcome to The Word, The Write Approach blog. It’s been a long time coming, but it’s finally here. There’s a lot going on over here and I can’t wait to see how it all unfolds.

Some things to expect from this blog are info on writing, being a freelancer, tidbits and information, tricks of the trade, resources for writers, tips and tools for writers, information for clients, opportunities for writers and clients such as grant RFPs and other goodies! I plan to also add some guest bloggers as well!

In addition to the nitty gritty of the writing of business, I will also be writing about my so-called crazy life! With a wedding in the mix there’s sure to be a post or two about that. I may bring you along on the wedding planning express. I will also be blogging about things I love or think are worthy of sharing.

So, check in often, follow The Write Approach on Facebook and Twitter (links to the right), and don’t forget to subscribe to my articles on Examiner.com. If I have worked with you, please be sure to add your testimonial to the site. Your feedback is so very important!

Your support is very much appreciated!