An incredible group of Los Angeles kids attending Environmental Charter High School in Lawndale are taking charge of their futures by participating in a program called In True Fashion. The program combines cause and commerce and challenges them to work in teams to design a handbag for the high-end bag company, Jamah. The final designs will be marketed by the students in a competition for votes and the winning bag will go into mass production.

Taura Mizrahi from the Write Approach with Nancy Gale and Jacquelyn Weischadle from In True Fashion

Each team has a student in charge of marketing: writing press releases, creating web content, putting together collateral materials, and generally getting out the buzz on their team’s bag. These students, boys and girls alike, are actively taking part in the project. Today’s lesson included a conversation with Taura Mizrahi from The Write Approach about press releases, media alerts, identifying the audience, use of language, and finding the hook.

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