the write approach » los angeles

new examiner article: writers get out there! networking ideas for writers in los angeles

Aimee — Wed, 21 Jul 2010 20:09:46 +0000

For writers it is common to work in a very isolated environment. Many of us need peace and quiet to get our work done. We usually have our own methods that work for each of us to undertake the task of putting word to paper (or monitor, as the case may be). However, this can be problematic if you are trying to make a living as a writer. Finding the balance between writing time and networking is critical for the success of a professional writer.

(For more, see the article at http://www.examiner.com/)

fun in the sun at the santa monica college internship fair

Taura — Thu, 06 May 2010 22:52:40 +0000

With summer just around the corner, it’s time to search for summer interns. And what a better place put out our ‘help wanted’ sign than at the Santa Monica College internship fair?

Intern Jill and I spent a busy morning in sunny (and breezy!) Santa Monica chatting with students from a multitude of different majors and backgrounds. The response was amazing! In two hours I had ten times more interested candidates than in two months of searching online. I look forward to the daunting task of narrowing the list and picking our summer interns.

Thank you to Judy White, the SMC Internship Program Director, and the rest of the SMC team for putting together a wonderful event and making us feel welcome. Thank you to intern Jill for helping get everything ready. And thank you to all the students who stopped by The Write Approach table. We are excited to read your writing samples!

SMC Internship Fair

tomorrow’s leaders are writing their own future

Taura — Mon, 12 Apr 2010 22:11:10 +0000

An incredible group of Los Angeles kids attending Environmental Charter High School in Lawndale are taking charge of their futures by participating in a program called In True Fashion. The program combines cause and commerce and challenges them to work in teams to design a handbag for the high-end bag company, Jamah. The final designs will be marketed by the students in a competition for votes and the winning bag will go into mass production.

Taura Mizrahi from the Write Approach with Nancy Gale and Jacquelyn Weischadle from In True Fashion

Each team has a student in charge of marketing: writing press releases, creating web content, putting together collateral materials, and generally getting out the buzz on their team’s bag. These students, boys and girls alike, are actively taking part in the project. Today’s lesson included a conversation with Taura Mizrahi from The Write Approach about press releases, media alerts, identifying the audience, use of language, and finding the hook.

To read the full article, please visit examiner.com and subscribe to my page. Thanks!

wedding files: our winner’s circle engagement shoot

Taura — Sun, 04 Apr 2010 20:44:54 +0000

OK, so it’s been a few months since the engagement and our wedding is only a few furlongs away, but we finally got it together to do our engagement shoot. Boy, was it worth the wait!

A couple of weeks ago we ventured out to Hollywood Park, with famed wedding photographer, Robert Evans, for a few pics of us frolicking among the ponies at one of our favorite spots.

Love at Hollywood Park

Robert was great to work with. He made us feel so comfortable. I’ve heard so many horror stories about wedding photographers that picking the right one seemed a daunting task. We sure lucked out with Robert. His credentials speak for themselves (he shot Brad Pitt and Jennifer Aniston’s wedding as well as Tom Cruise and Katie Holmes’ wedding). Frankly, I was hesitant to call him. I thought it was such a long shot and would be way out of our budget, but Robert proved me wrong. He is so friendly and put together a package that worked for us.

It was important for us to have great wedding photos as they will be the one reminder of our day that will last forever. We can’t wait for the wedding. And, after the beautiful photos Robert took at our engagement shoot, we are so excited to see the masterpieces he’ll produce on our big day. Take a look and I think you’ll agree that Robert Evans is more than a wedding photographer; he’s an artist.

(Click on the photos to see them enlarged)

The Runaway Bride

To see more of Robert Evans’ work visit www.robertevans.com.

writing for non-profits, a satisfying opportunity for everyone

Taura — Thu, 04 Mar 2010 00:11:35 +0000

According to GuideStar, there are over 17,000 non-profits in Los Angeles alone. Most of these organizations are in need of writing services for marketing purposes, campaigns, events, and any host of communication pieces. Working with a non-profit is a great way to build your portfolio while finding a sense of satisfaction in the work we do as writers.

Read the full article at examiner.com.

fun and free in l.a.

Taura — Fri, 19 Feb 2010 19:24:08 +0000

In our quest for great music for the wedding, we stumbled upon one of the best kept secrets in town: gi-tahr, Pepperdine’s guitar concert series. On the second Tuesday of every month during the school year, the incredibly talented students from the Classical Guitar Program at Pepperdine, who are under the tutelage of Christopher Parkening, perform a free concert at Raitt Recital Hall. It is definitely worth the trip to Malibu.

For more information, including student bios, samples, and a performance schedule, please visit www.gi-tahr.com.