the word
Taura Mizrahi at LA's Largest Mixer
Last week I attended the L.A.’s Largest Mixer event at the Shrine Auditorium. It proved to be a very productive event. I talked with various businesses about ways we could work together. To read more about the importance of networking check out my two most recent Examiner articles, “Writers get out there! Networking ideas for writers in Los Angeles”, and “Building your business through your chamber of commerce”.
It was a fun event with over 225 exhibitors and 2500 attendees. Booths lined both levels of the auditorium and streams of people wove through them. There was also a bar and some of the exhibitors were giving out samples of food. Unfortunately, I was not able to sample any of it as I was in the middle of a three-week cleanse (but that’s another story). Exhibitors ranged from dog trainers to legal advice and everything in between. There was also a good showing of various business groups and chambers of commerce.
Aside from the business networking, I also ran into some friends at the show. It was great to see my old friend Melissa Sanders who had a booth to represent her company, Essential Chocolate Desserts. While I wasn’t able to sample any of her delectables at the mixer (that damn cleanse!), I can say from her experience that her flourless chocolate cake is to die for (and perfect for us gluten-free peeps)! The girls all enjoyed this one at my bachelorette party (I’ll spare you the other gory details from that night).
It was great to see Cory Newman from DJ Party Pros (he was the dj at our wedding and had people on the dance floor all night long). He was there with his networking group, TEAM Referral Network. They have chapters all over town and I think I’m going to check out my local Beverly Hills meeting.
Stasi at the Rovia booth
I also got to hang with my friends from Rovia who had a booth to promote incredible vacations at bargain prices. Stasi Hartwick from Epitome Salon was there helping people learn how they can take dream vacations. To check out some of the vacations (there are over 350 this year), visit my site at www.MizfitTravel.worldventuresdreamtrips.com and if you are looking to save money on the next trip you book become a preferred customer on my travel site at www.MizfitTravel.rovia.com. We used Rovia to book the honeymoon and saved a ton!
On a side note, I know that I mentioned the wedding, the honeymoon, and the bachelorette party, and I promise you that I will blog about all of it. We just got our photo proofs from our photographer, Robert Evans, and are so excited to share them. Once we have finished sorting through all 800 (yes, 800!), I’ll put some up here. He captured some really beautiful moments. Thank you, Robert!
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With summer just around the corner, it’s time to search for summer interns. And what a better place put out our ‘help wanted’ sign than at the Santa Monica College internship fair?
Intern Jill and I spent a busy morning in sunny (and breezy!) Santa Monica chatting with students from a multitude of different majors and backgrounds. The response was amazing! In two hours I had ten times more interested candidates than in two months of searching online. I look forward to the daunting task of narrowing the list and picking our summer interns.
Thank you to Judy White, the SMC Internship Program Director, and the rest of the SMC team for putting together a wonderful event and making us feel welcome. Thank you to intern Jill for helping get everything ready. And thank you to all the students who stopped by The Write Approach table. We are excited to read your writing samples!
SMC Internship Fair
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An incredible group of Los Angeles kids attending Environmental Charter High School in Lawndale are taking charge of their futures by participating in a program called In True Fashion. The program combines cause and commerce and challenges them to work in teams to design a handbag for the high-end bag company, Jamah. The final designs will be marketed by the students in a competition for votes and the winning bag will go into mass production.
Taura Mizrahi from the Write Approach with Nancy Gale and Jacquelyn Weischadle from In True Fashion
Each team has a student in charge of marketing: writing press releases, creating web content, putting together collateral materials, and generally getting out the buzz on their team’s bag. These students, boys and girls alike, are actively taking part in the project. Today’s lesson included a conversation with Taura Mizrahi from The Write Approach about press releases, media alerts, identifying the audience, use of language, and finding the hook.
To read the full article, please visit examiner.com and subscribe to my page. Thanks!
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OK, so it’s been a few months since the engagement and our wedding is only a few furlongs away, but we finally got it together to do our engagement shoot. Boy, was it worth the wait!
A couple of weeks ago we ventured out to Hollywood Park, with famed wedding photographer, Robert Evans, for a few pics of us frolicking among the ponies at one of our favorite spots.
Love at Hollywood Park
Robert was great to work with. He made us feel so comfortable. I’ve heard so many horror stories about wedding photographers that picking the right one seemed a daunting task. We sure lucked out with Robert. His credentials speak for themselves (he shot Brad Pitt and Jennifer Aniston’s wedding as well as Tom Cruise and Katie Holmes’ wedding). Frankly, I was hesitant to call him. I thought it was such a long shot and would be way out of our budget, but Robert proved me wrong. He is so friendly and put together a package that worked for us.
It was important for us to have great wedding photos as they will be the one reminder of our day that will last forever. We can’t wait for the wedding. And, after the beautiful photos Robert took at our engagement shoot, we are so excited to see the masterpieces he’ll produce on our big day. Take a look and I think you’ll agree that Robert Evans is more than a wedding photographer; he’s an artist.
(Click on the photos to see them enlarged)
The Runaway Bride
To see more of Robert Evans’ work visit www.robertevans.com.
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According to GuideStar, there are over 17,000 non-profits in Los Angeles alone. Most of these organizations are in need of writing services for marketing purposes, campaigns, events, and any host of communication pieces. Working with a non-profit is a great way to build your portfolio while finding a sense of satisfaction in the work we do as writers.
Read the full article at examiner.com.
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In our quest for great music for the wedding, we stumbled upon one of the best kept secrets in town: gi-tahr, Pepperdine’s guitar concert series. On the second Tuesday of every month during the school year, the incredibly talented students from the Classical Guitar Program at Pepperdine, who are under the tutelage of Christopher Parkening, perform a free concert at Raitt Recital Hall. It is definitely worth the trip to Malibu.
For more information, including student bios, samples, and a performance schedule, please visit www.gi-tahr.com.
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Los Angeles is a city that is comfortable with the term “independent contractor,” thanks to the large mechanism called the entertainment industry. Cast and crew are often hired on a temporary basis during production and then released to tackle the next project. Come tax time, many L.A. mailboxes are stuffed with 1099 forms.
We’ve all read the headlines about job lay-offs, foreclosures, and businesses struggling to survive. What we don’t see, are the numbers of independent contractors who are thriving right now. As a freelance writer in Los Angeles, it behooves you to take advantage of the abundance that this city has to offer. Not only are Angelinos comfortable with the concept of the independent contractor or freelancer, but our economy is ripe for this type of business relationship. It’s the perfect storm of opportunity.
Read the full article at examiner.com.
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Welcome to The Word, The Write Approach blog. It’s been a long time coming, but it’s finally here. There’s a lot going on over here and I can’t wait to see how it all unfolds.
Some things to expect from this blog are info on writing, being a freelancer, tidbits and information, tricks of the trade, resources for writers, tips and tools for writers, information for clients, opportunities for writers and clients such as grant RFPs and other goodies! I plan to also add some guest bloggers as well!
In addition to the nitty gritty of the writing of business, I will also be writing about my so-called crazy life! With a wedding in the mix there’s sure to be a post or two about that. I may bring you along on the wedding planning express. I will also be blogging about things I love or think are worthy of sharing.
So, check in often, follow The Write Approach on Facebook and Twitter (links to the right), and don’t forget to subscribe to my articles on Examiner.com. If I have worked with you, please be sure to add your testimonial to the site. Your feedback is so very important!
Your support is very much appreciated!
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I look forward to reading more on The Word! All the best!
Lynn
shannon on April 4, 2010, 3:53 pm
Jill on April 6, 2010, 8:31 am
Emily on June 2, 2010, 9:15 am