the word
An incredible group of Los Angeles kids attending Environmental Charter High School in Lawndale are taking charge of their futures by participating in a program called In True Fashion. The program combines cause and commerce and challenges them to work in teams to design a handbag for the high-end bag company, Jamah. The final designs will be marketed by the students in a competition for votes and the winning bag will go into mass production.
Taura Mizrahi from the Write Approach with Nancy Gale and Jacquelyn Weischadle from In True Fashion
Each team has a student in charge of marketing: writing press releases, creating web content, putting together collateral materials, and generally getting out the buzz on their team’s bag. These students, boys and girls alike, are actively taking part in the project. Today’s lesson included a conversation with Taura Mizrahi from The Write Approach about press releases, media alerts, identifying the audience, use of language, and finding the hook.
To read the full article, please visit examiner.com and subscribe to my page. Thanks!
Comments
This post has no comments yet.
Leave a Comment
OK, so it’s been a few months since the engagement and our wedding is only a few furlongs away, but we finally got it together to do our engagement shoot. Boy, was it worth the wait!
A couple of weeks ago we ventured out to Hollywood Park, with famed wedding photographer, Robert Evans, for a few pics of us frolicking among the ponies at one of our favorite spots.
Love at Hollywood Park
Robert was great to work with. He made us feel so comfortable. I’ve heard so many horror stories about wedding photographers that picking the right one seemed a daunting task. We sure lucked out with Robert. His credentials speak for themselves (he shot Brad Pitt and Jennifer Aniston’s wedding as well as Tom Cruise and Katie Holmes’ wedding). Frankly, I was hesitant to call him. I thought it was such a long shot and would be way out of our budget, but Robert proved me wrong. He is so friendly and put together a package that worked for us.
It was important for us to have great wedding photos as they will be the one reminder of our day that will last forever. We can’t wait for the wedding. And, after the beautiful photos Robert took at our engagement shoot, we are so excited to see the masterpieces he’ll produce on our big day. Take a look and I think you’ll agree that Robert Evans is more than a wedding photographer; he’s an artist.
(Click on the photos to see them enlarged)
The Runaway Bride
To see more of Robert Evans’ work visit www.robertevans.com.
shannon on April 4, 2010, 3:53 pm
Jill on April 6, 2010, 8:31 am
Emily on June 2, 2010, 9:15 am